Portfolio
Check out my featured Works
KBI Cosmolink Branfd Documentary
This is a re-branding project for KBI Cosmolink Vina, an electrical cable manufacturer. The brand direction emphasizes Korean excellence in high-quality products, reflected through the slogan, visual identity, product design, and all brand materials. Every element is crafted to convey professionalism, durability, and premium quality — values that define Korean brands and their global standards of excellence..
Vinh Conference
This event was designed for electrical contractors, technicians, and distributors, gathering around 250 guests in Vinh City. It marked the launch of KBI Cosmolink Vina’s market expansion campaign in Central Vietnam. By understanding customer insights and regional purchasing behaviors, the event was thoughtfully curated to incorporate local cultural elements within product introductions, entertainment programs, and gift activities. Together with post-event marketing campaigns, the brand successfully built strong emotional connections with the local audience, resulting in 30 new distributors and a 40% sales increase within just three months in the region.
Trade Marketing & Activation Activities
Responsible for designing and managing POSM, planning and executing OOH advertising campaigns (including marquee, bus, billboard, alu signs), and implementing trade promotion programs for distributors and dealers. Oversaw end-to-end execution from concept development to on-ground activation, ensuring consistent brand visibility and effective trade engagement.
Website Projects
In this project, I was responsible for designing the interface and collaborating with the agency to complete the full website design for KBI Cosmolink Vina and Nexon. In addition, I was in charge of ensuring the websites’ SEO performance, attracting and analyzing visitor data to develop more refined and effective marketing campaigns in the future.
About Me
More Than a Name, It’s a Brand
I often think the difference between a name and a brand is like the difference between a word and a story. A name on its own is neutral, tied only to its sound. A brand takes shape when that name carries meaning through trust, emotion, and experience. In the end, a brand is reputation what people recall, repeat, and rely on
whenever the name is spoken. A brand is the story behind the name.
Trade Marketing
I work with sales to executed trade marketing programs in distributor channels, optimizing merchandising, POSM, and in-store promotions to enhance visibility and sales."
Event & Activation
Executed brand marketing campaigns to enhance positioning, awareness, and customer engagement.
Digital Marketing
Social media content plans, media monitoring, email and text messaging and search engine optimization.
Brand Identity
Executed brand marketing campaigns to enhance positioning, awareness, and customer engagement.
Resume
Education and practical experience
Be what you would seem to be - or, if you'd like it put more simply - never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise.
My education
Information Technology
Bachelor’s Degree of Hanoi Architectural University
Completed coursework in Fundamentals of Information Technology and Front-end Web Development.
Work experience
Real Estate Agent
in the Cen Real Estate agency
Specialized in selling property projects such as condotels, advising investors on opportunities and guiding them through the transaction process.
Sale & Marketing Exclusive
in the MIG JS Company
Responsible for brand and product development, creating promotional materials, supporting sales teams, and driving market expansion through distribution channel development.
Assistant Marketing Manager
in the KBI Cosmolink Vina Company
I am responsible for brand orientation, producing marketing materials, managing campaigns and agencies, organizing events, and supporting the sales team in market expansion, building relationships, and driving revenue growth across the distribution network. .
My favourite tools
Photoshop
Illustrator
Premiere Pro
After Effects
HTML5
